Adverts
Henry Cocker
BARB
What is the BARB Gold Standard?
The BARB Gold Standard generally refers to the consolidated data which incorporates live and timeshift viewing. This is the official estimate of television viewing. However, any audience measure that has been generated by applying the BARB defined calculation methodology is BARB Gold Standard data. BARB Gold Standard data is used by the industry to report and trade on.
What viewing data is available?
BARB viewing data is available for a range of audience data, including overnights, dayparts, programme and commercial information, time lengths, reach and channel share of viewing. Data can be accessed as live, VOSDAL or consolidated data.
ASA
ASA's purpose is to make advertisements responsible and there ambition is to make every UK ad a responsible ad.
They are made to be :
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Being accessible to members of the public and the advertising industry.
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Resolving complaints without undue delay, whilst recognising that complex complaints can take longer than the average
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Being effective in meeting the needs of our customers, whether members of the public or industry
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Delivering a high quality and professional service
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Being open about the procedures and there decision making, and accountable for there performance
The ASA recognises the importance of providing a service that is accessible to everyone, including people with disabilities.
